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Human Resources
Management

Transform Your HR Functions, Tailored for Every Organization!

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Talent Acquisition
& Headhunting

Secure the Right Fit for Your Hiring Needs!

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People Development
& Training

Invest in Employee Development for Long-Term Retention!

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Ethics — "Ethics is knowing the difference between what you have a right to do and what is right to do." - Potter Stewart

Founded in 2011

Get To Know Us

Our Story

As the Founder and Managing Director of Ethics, I bring over 35 years of experience in strategic HR leadership. I focus on cultivating a positive, value-driven workplace culture that enables organizations to thrive.

Throughout my career, I have held various strategic HR positions at multinational corporates leaving a significant impact in each journey.

This diverse background has equipped me with the expertise to establish Ethics, where we offer tailored HR solutions, including Talent Acquisition and headhunting, HR Management, People Development and training, Payroll Management, Personnel Administration, Labor Force Outsourcing, Business and Culture Transformation, and Total Rewards Management.

-Inas Shoukry, Managing Director of Ethics.

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What we offer

Services We Provide To Our Partners

Our partners trust us to provide a wide range of services, regardless of their size, industry, and needs.

Talent Acquisition
& Headhunting

Find the right talent for your open positions.

People Development
& Training

Train and invest in employees to retain them long term.

Recruitment
Services

Take the hassle out of the recruitment process.

Labor Force
Outsourcing

Optimize your workforce, and reduce labor costs.

Human Resources
Management

Augment your HR function regardless of size.

Business & Culture
Transformation

Navigate changes and achieve long-term success.

Want to know more? Speak with us about your HR needs

Our values

Deeply Ethical and Honest Business Practices

Our core values are reflected in everything we do, from how we deal with clients to how we treat our employees.

Ethics

We implant ethics into every aspect of the way we do business and conduct ourselves.

Simplicity

Simplifying business operations is our key to growth and success.

Adaptability

We stay ahead of market changes, driven by innovation and technology to adapt seamlessly.

Ownership

We believe that your company is ours. We take personal responsibility for reaching your goals.

Efficiency

We help you meet your targets by the most effective use of your resources.

13 +

Years In The Market

200+

Industries Covered

200+

Satisfied Clients

30+

Pro Team Members

Success Stories

Our Engagements

HR function

Deloitte

Since 2023, Ethics has partnered with one of the four largest professional services networks in the world.

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HR function

Ticketsmarche

Since 2020, Ethics has been instrumental in supporting Ticketsmarche by acting as their HR department.

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Financial

ABE Bank

From 2020 until now, we have been a key part of the Agricultural Bank of Egypt’s transformation as it transitioned from the Ministry of Agriculture to the Central Bank and underwent a digital overhaul.

View Project

HR function

AXA One Health

Since 2019, Ethics has proudly partnered with AXA One Health to establish and expand its presence in the Egyptian market through comprehensive HR services.

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Recruitment

EGYBEV

Since 2019, EgyBev has partnered with Ethics to build and strengthen their team.

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Recruitment

Orange

Since 2016, Ethics has been a key partner in Orange's transformation from Mobinil to Orange.

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Testimonials

What Our Clients Are Saying

I would like to take this opportunity to thank you and put a “Big Thank you note” to Ms. Diana Ghali for always showing and giving an excellent embodiment for the “Customer Focused competency” and being a great live example for it, God Bless and keep it up. May you have a beautiful day ladies, and a smooth joyable rest of working week. Thank you & Regards

Amr Samir

HR Business Partner - AXA Egypt

"I just want to thank you for the fact that you seriously impressed me with the speed of being able to hire Menna. I interviewed her on the 11th and today she started. Thank you for seriously managing to respond to our pressures."

Fady N. Saad

Chief Technology Officer - One Health By AXA

"Thank you Inas, much appreciated from a true partner."

Amr Reda

CEO & Deputy Chairman - EgyBev

"I understand well these efforts started last month including the leveling and the brackets for each position which was incredibly so near to reality and market and met managers expectations maybe for first time with minimum conflicts which gave me the credibility in your survey."

Sherif Magdy

Chief Financial Officer - Shira Group

"I would like to take this opportunity to thank you for the good work you have done with us and your valuable support to beymen Egypt during the past two years."

Tarek ABOU-EITA

Chief Financial Officer - Beymen

"Thanks a lot for your support and professionalism in undertaking the crucial parts which is very essential to us to build new departments and improve our structure, best wishes to all our new part

Tamer Mito

CEO - Mito Consult

"We, at TicketsMarche would like to wish you a wonderful New Year filled with success, health, joy, and prosperity.

Susan Morris

Administrative Manager & Executive Personal Assistant - TicketsMarche

"Hi Shrouk, I would like to inform you that the candidate is finally selected for the role. Thank you and the team for the swift action and continuous support!"

Sarah Khaled

People Experience & Operations Manager - PepsiCo

"Sincere thanks for the effort and quick response."

Maged Kamel

HR Manager - ABE

"Thanks Youstina for your kind email and for your dedication to Shira. Thanks for all Ethics team and definitely on top of all Miss Inas who started with us the Journey of success."

Hany Wadie

CEO - Shira Group

"On behalf of everyone from Community Restaurants, I would like to extend our gratitude and thanks for the transitional period we had undergone together.

Ahmed Hanafi

Founder - BRGR

Our partners

Trusted Source of HR
Services

Have a question?

Call us on(+2) 012 11 222222

Testimonials

Candidate Experience

Thank you, Ethics, for facilitating this exciting opportunity with Madinet Masr. I’m thrilled to embark on this new journey and look forward to contributing to the company’s vision and growth.

Hend el Agamy

Vise President - Legal at Madinet Masr

It is a great honor to collaborate with top-notch companies such as Ethics HR with whom we have achieved great successes on several professional endeavors. Thank you Ethics HR for the selection.